discovery has become easier because of social networks
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Her early, self-made videos are integral to blogs and music fans understanding what her work is about.
Lana Del Rey's career proves that artists and labels are well aware of the power of the Web to create and sustain fame
That Lana Del Rey was signed to a major label deal based on a scrappy homemade YouTube video is proof that artists and labels are well aware of the power of the medium to create and sustain fame.
its about discovery.
Today, discovery is easier and the person doing the discovering can simply be the first person to open the mass e-mail and forward it.
being a critical, independent thinker and forming your own opinions
Hype, like social media, is temporary, fleeting and can change course on a dime.
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